At Passaat, we aim to strengthen your brand with a well-thought-out brand strategy. Together, we analyze which route best leads to your ultimate goal, with brand identity and communication as our guiding principles. With decades of experience working with both large and small brands and organizations, you can trust our in-house strategist to be a reliable partner on this journey.

Our focus is always on achieving specific objectives, outlining in a detailed plan how your brand stands out in the market, which values are communicated, and how a deep connection with the target audience is built. Clearly defining brand identity and communication across various platforms forms the basis of our brand strategy, which also serves as the core and roadmap for your brand’s development. We kick off this process with a strategic session, where we explore your goals and ambitions together with you, and then develop a roadmap to strengthen your brand.

Our approach revolves around the use of Stylescapes. These carefully curated combinations of images, textures, typography, and colors serve to capture the unique look and feel of each design project. They elevate mood boards to a higher level.

Stylescapes act as a bridge between our clients and our creative ideas. They help to achieve consensus on the design direction before we actually begin designing. At Passaat, we use Stylescapes for virtually every design project we work on. They are an essential part of our creative process and show our clients the direction each project is heading.