At Passaat, we strengthen your brand with a well-thought-out strategy. Whether you are building a brand from scratch or restyling an existing one, we define who you are, how you stand out, and how your brand is visually and strategically expressed.

Workshops & Analysis:
– Keyword Exercise: define the words that capture your brand essence
– Target Persona: map and understand your key audience
– Competition Audit: analyze competitors and visualize insights to identify opportunities and differentiation

Brand Identity Components:
– Logo
– Moodboard / Stylescape
– Colors, fonts, patterns
– Mockups & design concepts

Deliverables:
– Brand roadmap
– Stylescape / Moodboard
– Logo & visual identity
– Mockups & design concepts
– Visualized competition insights

Goal:
Define who you are as a brand and create a strong, memorable identity that resonates with your target audience.