Looking at your own company is difficult!

Brand strategy

It can be challenging to create the right message for your own company, especially when you’re so close to it. I found it difficult to position Passaat’s website because, like many business owners, I wanted to communicate too much. While it’s easy to see these things for other companies, we still sought feedback from our network. Changing something can make you feel uncertain, but with the knowledge we have now, it was time to update our company’s website to better represent what we do.

Even though we created showcases and I enjoyed taking the pictures and writing the concept text ourselves, I needed an outside perspective from my network. I attended two workshops led by @ellenvandijk from www.Brandforceone.nl. These workshops helped me create my brand compass, allowing me to clearly understand my company’s goals and how to align with them!

To determine whether you are maximizing your brand’s potential or if you require assistance, feel free to schedule a meeting to discuss how I can contribute to the advancement of your company. You can reach me by calling at +5999 8697267, sending an email to monique@passaatdesign.com.