New Strategy for Auto Busbedrijf Curaçao
Brand strategy
We were asked by the national public transport Auto Busbedrijf Curaçao to think about how they could approach a new target group so that they could also transport them with their buses, by performing an analysis of their current external communication tools together with ABC’s marketing team. We were then able to work out a strategy with a visual presentation with different style scapes to orient which way it could go.