Rebranding of Optica Antilliana
Brand strategy
The history of the company begins with Mr. Hugo ‘Bob’ Verbrugge. After 8 years of experience in the Netherlands, Mr. Verbrugge decided to return to Curaçao along with his family. On 6 December 1978, Optica Antillana Brievengat was founded. In December 2012 his son Hugo Junior took over the store and he has updated the store by introducing the newest technology on diagnostic eye exams and modern frames.
A few years ago, the company was split off into different segments and Optica Antillana on Curacao was given a new name: Mi Optica. Passaat has designed a new logo with a corporate identity for the restart of this company. As a result of a strategic communication session with Mi Optica, we are now in the process of rebranding the company to highlight its specialist care and appeal to a different target group. We do this by making some in-store recommendations and implementing the new identity consistently. We don’t have to do anything about the service, it has been top-notch for years!
